Email Address Normalization - How to Ensure Your Emails Don't End Up in Junk Folders

 If you’re a marketer or business who works with customers or prospects, having reliable address data is essential. Not only does it enable you to deliver your message or product to the right person, but also optimizes your marketing and communication efforts by ensuring that your emails don’t end up in junk folders.



Invalid or poorly formatted addresses are a major source of data quality issues, causing wasted time and resources. As a result, they have a direct impact on your business.

The best way to solve these issues is through a robust address verification solution that can clean and standardize address data. This will ensure that the information is in a consistent format that is recognized and understood by mailing services, and can be easily merged into large datasets.

However, if you have a huge list of addresses to verify and standardize, the task could take days or even weeks if done manually. The key is to use an advanced, CASS-certified software that can automate this process and significantly reduce the effort required to get your addresses in good shape.

An advanced address verification tool like Cofoundry DI can perform lightning-fast international and USPS address standardization, validating the format of any country’s postal codes, removing duplicated elements, adding missing components, and performing operations (flag, replace, delete) on the most repeated words in an address to remove variations in bulk, such as replacing fourth street with 4TH ST, and deleting common abbreviations such as Corp. and Ltd

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